The recent report of Frost and Sullivan “Strategic Analysis of the European Markets for Telematics Based Car Insurance Systems ” outlines a horizon in which the big insurance companies will be the ones that will lead the development and implementation in the market of the project “Pay As You Drive”.
It is a vision that I also defended during a lot of time, but now some things have change. Or better we should say that TomTom has given us the possiblitity to see that the things can be otherwise.
Now, several technology companies see in the telematics the possibility to integrate an enormous quantity of services, as the parking, tolls, congestion-charge or combustible payment, traffic and navigation information for the driver or for authorities, anti-theft, recovery stolen vehicles, fleet management, information about maintenance or use of the vehicle, roadside assistance, information or entertainment services, emergency call, etc. Some of these services are already in commercial phase with mobile terminals.
A key element in this development is the application “Pay as you drive” that would be offered as a business solution for any insurance company that wants it. In this way, the small national insurance companies, with good knowledge of the market would be able to take more advantage of the segmentation capacities that offer the PAYD systems than the big multinational companies.
To my way of thinking, this is the great question that will be solved in the auction of the patent EP0700009 next day October 31 by IP-Auction.
Possibly, what happens to this patent will have a great repercussion and will restructure the sector of the insurance of the automobile in next years. Supposing that this time the auction has a buyer, big strategic movements to be relocated in this project will take place. But if the winner of the auction is a technological company, this means that it will have a great revolution.
Dear Mr.Minguijon.
I wonder how the auction of your patent for PAYD went last time ?
Did you succeed in selling it ?
Best regards,
Henri Engel.
Comment by henri engel — January 8, 2008 @ 3:39 pm
Dear Mr Engel.
The patent was not sold in the auction.
The interested companies had too many doubts because of:
The spanish patent ES 2108613 is very different to the european one.
The european patent EP 0700009 is only applied in Italy, France, Germany and England.
The english patent is propiety of Norwich Union.
And finally, Norwich Union has non exclusive licenses of the spanish, german and french patents.
I think that you know, even better than me, that nowadays noone has doubts about that the project “Pay as you drive” is able, the discussion is centered in if in a 5 year term it will have a quota of market of the 10 or of 50%.
There is a big uncertantly in what will be the technological solutions and which enterprises are going to definetely stay in the market. This uncertainty scares the insurance companies and makes them retract in such a way the promoters of the project are still the technological enterprises, that react creating more proposals and more uncertance.
This will explote…
In respect to the sell of the patent nowadays, there are negotiations with some enterprises, althought with complicated conditions. I imagine that this is also something that will be solutioned as we see how the market is going to evolve. I don’t believe that the current situation will be prolonged more than some months.
Regards
Salvador Minguijón Pérez.
Interim Management.
+ 34 649 49 17 70
+ 34 976 59 58 71
Email: s.minguijon@salvador-minguijon.es
Web: http://www.salvador-minguijon.es
Comment by Salvador Minguijon Perez — January 19, 2008 @ 6:50 pm
[...] Subject: “Pay As You Drive” Information Dear Ladies and Gentlemen, As I exposed in my answer to Mr. Engel of the company Stok, the technology companies are increasing, with their continuous evolution and desire to access to [...]
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